Construction Business Development: Meeting New Challenges, Seeking Opportunities. Questo articolo non è disponibile.
Lingua: inglese
Editore: Butterworth-Heinemann Ltd, 2003
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Descrizione dell’articolo da parte del venditore
Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
Codice articolo rev3157905753
- Titolo
- Construction Business Development: Meeting New Challenges, Seeking Opportunities
- Autore
- Preece, Christopher N.; Moodley, Krisen; Smith, Paul
- Editore
- Butterworth-Heinemann Ltd
- Anno di pubblicazione
- 2003
- Condizione
- Like New
- Rilegatura
- paperback
- Lingua
- inglese
- ISBN 10
- 0750651091
- ISBN 13
- 9780750651097
- Peso dell'articolo
- 544,3 grammi
Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment.
This practical book will help construction managers learn how to turn clients into loyal customers.
* Practical help for client/contractor co-operation
* Based on international case studies
* Builds up into a Business Development Plan for construction companies
This practical book will help construction managers learn how to turn clients into loyal customers.
* Practical help for client/contractor co-operation
* Based on international case studies
* Builds up into a Business Development Plan for construction companies
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Contenuti
Introduction, Strategic business development, Marketing planning-planning the way ahead, Case study of marketing in an SME in construction, Marketing of civil engineering consultancies in the United Kingdom, Customer relationship management, Customer care, Bidding and winning strategies, Public relations: business development's vital ingredient, Change in context, e-business development, knowledge management, Business development and collaborative working, The business development manager as hero!
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