Consumer Attitudes toward the Marketing Practices

Lingua: inglese

Editore: LAP LAMBERT Academic Publishing Aug 2010, 2010

3838392876 / 9783838392875

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

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Venditore AbeBooks dal 11 gennaio 2012

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - it takes 3-4 days longer - Neuware -Less relatively attention has been devoted to the consumerism issues in developing and least developed countries where consumerism is at an early stage of growth. Thus, this study comes to present a composite picture of consumers' perceptions and attitudes toward the marketing practices in Egypt. The ICSM index which was developed by Gaski and Etzel (1986), is adopted as a measurement instrument to collect the data of this study. Overall, the research found that consumers carry negative attitudes towards the marketing practices of the Egyptian business firms. The findings also reveal on significant differences between the Egyptian and Arab consumers in terms of their attitudes toward marketing practices. The differences were found on both the aggregate level of ICSM, and the sub-scales (product, price, advertising, and selling) of which the index consists. Finally, the results indicate that the consumers' attitudes toward marketing practices differ significantly according to their demographics. Measuring and analyzing the attitudes and perceptions of consumers toward to the marketing practices of business firms can lead to conclude some useful insights to the marketing managers. 84 pp. Englisch.…

Codice articolo 9783838392875

Titolo
Consumer Attitudes toward the Marketing Practices
Autore
Gamal Sayed Abdelaziz
Editore
LAP LAMBERT Academic Publishing Aug 2010
Anno di pubblicazione
2010
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
3838392876
ISBN 13
9783838392875
Peso dell'articolo
143 grammi
Dimensioni
220x150x6 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
Primo articoloEUR 23,00EUR 23,00
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