Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

Loudon, David L.,Della Bitta, Albert J.

ISBN 10: 0070387672 / ISBN 13: 9780070387676

Editore: McGraw-Hill College, 1993

Riguardo questo articolo

This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket.

Codice articolo mon0001414216

Dati bibliografici

• Titolo: Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
• Editore: McGraw-Hill College
• Data di pubblicazione: 1993
• Lingua: Inglese
• ISBN 10: 0070387672
• ISBN 13: 9780070387676
• Rilegatura: hardcover
• Condizione: Acceptable

Descrizione articolo

Riassunto

This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.

Informazioni sugli autori

Northeast Louisiana University

University of Rhode Island-Kingston