Consumer Behavior in Fashion

Rabolt, Nancy, Solomon, Michael

ISBN 10: 0131714740 / ISBN 13: 9780131714748

Editore: Pearson Education, Limited, 2008

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 4047663-75

Riassunto:

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience.Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers

Product Description: For courses in Consumer Behavior in Fashion and Interior Design, as well as similar courses offered in the departments of Sociology, Psychology, and Business. In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.

Dati bibliografici

Titolo: Consumer Behavior in Fashion
Casa editrice: Pearson Education, Limited
Data di pubblicazione: 2008
Legatura: Rilegato
Condizione: Good
Edizione: 2 Edition.