Consumer Behavior, Global Edition + MyLab Marketing with Pearson eText (Package)

Michael Solomon

ISBN 10: 1292720697 / ISBN 13: 9781292720692

Editore: Pearson Education Limited, Harlow, 2024

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Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Codice articolo 9781292720692

Dati bibliografici

• Titolo: Consumer Behavior, Global Edition + MyLab Marketing with Pearson eText (Package)
• Editore: Pearson Education Limited, Harlow
• Data di pubblicazione: 2024
• Lingua: Inglese
• ISBN 10: 1292720697
• ISBN 13: 9781292720692
• Condizione: new

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Riassunto

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.