Consumer Behavior And Marketing Strategy (European)

Klaus Grunert

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Lingua: inglese

Editore: McGraw-Hill Education - Europe, 1999

025622529X / 9780256225297

Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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Descrizione dell’articolo da parte del venditore

Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.

Codice articolo 00098855200

Titolo
Consumer Behavior And Marketing Strategy (European)
Autore
Klaus Grunert
Editore
McGraw-Hill Education - Europe
Anno di pubblicazione
1999
Condizione
Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
025622529X
ISBN 13
9780256225297

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,61
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