Consumer Behavior. Questo articolo non è disponibile.
78 valutazioni di Goodreads
Lingua: inglese
Editore: McGraw-Hill Education, 2009
- Rilegato
- Usato
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Venditore con 5 stelle
Venditore AbeBooks dal 2 luglio 2009
Non disponibile
Rilegato
Condizione: Usato - Buono
EUR 5,99
Descrizione dell’articolo da parte del venditore
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Codice articolo G0073404764I3N00
- Titolo
- Consumer Behavior
- Autore
- J. Paul Peter; Jerry Olson
- Editore
- McGraw-Hill Education
- Anno di pubblicazione
- 2009
- Condizione
- Good
- Sovraccoperta
- No Jacket
- Rilegatura
- Hardcover
- Lingua
- inglese
- ISBN 10
- 0073404764
- ISBN 13
- 9780073404769
- Peso dell'articolo
- 2,76 libbre
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
"Riassunto" può appartenere a un’altra edizione di questo titolo.
Informazioni sull’autore
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.
The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.
"Descrizione articolo" può appartenere a un’altra edizione di questo titolo.
Risultati della ricerca per Consumer Behavior
Ci sono altre 8 copie di questo libroVisualizza tutti i risultati