Consumer Behavior

Peter, J. Paul; Olson, Jerry

ISBN 10: 0072410647 / ISBN 13: 9780072410648

Editore: McGraw-Hill/Irwin, 2001

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Titolo: Consumer Behavior

Casa editrice: McGraw-Hill/Irwin

Data di pubblicazione: 2001

Legatura: hardcover

Condizione: Good

Edizione: 6th Edition.

Descrizione articolo

Riassunto:

Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to guide the development of effective marketing strategies.

Product Description:

Book by Peter J Paul Olson Jerry