Consumer Behavior

Senay Sabah

ISBN 10: 9535136194 / ISBN 13: 9789535136194

Editore: Intechopen Nov 2017, 2017

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Neuware -No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.Books on Demand GmbH, Überseering 33, 22297 Hamburg 134 pp. Englisch.

Codice articolo 9789535136194

Dati bibliografici

• Titolo: Consumer Behavior
• Editore: Intechopen Nov 2017
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 9535136194
• ISBN 13: 9789535136194
• Rilegatura: Buch
• Condizione: Neu
• Dimensioni: 266 L x 185 A x 14 P (millimetri) 266 millimetri di larghezza per 185 millimetri di altezza per 14 millimetri di profondità
• Peso: 511 grammi

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Riassunto

No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.