Consumer Behaviour. Enhanced Media Edition: A European Perspective

Solomon, Michael, Bamossy, Gary J.

ISBN 10: 027371726X / ISBN 13: 9780273717263

Editore: Pearson P T R, 2010

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Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Codice articolo M0027371726X-G

Dati bibliografici

• Titolo: Consumer Behaviour. Enhanced Media Edition: A European Perspective
• Editore: Pearson P T R
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 027371726X
• ISBN 13: 9780273717263
• Rilegatura: Brossura
• Edizione: quarta edizione
• Condizione: good

Descrizione articolo

Riassunto

This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students

Informazioni sull?autore

Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's university in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester, in addition to this book, he is the coauthor of the widely-used text book Marketing: Real People, Real Decisions.
Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Soren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark. He has a post graduate Diploma in Communication Studies from the Sorbonne university, Paris, and a Ph.D. in Business studies from Odense University.
Margaret K. Hogg, Ph.D., holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University.