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Dati bibliografici

Titolo: Consumer Behaviour: A European Perspective Enhanced Media Edition Pack
Editore: Ft Pr
Data di pubblicazione: 2007
Lingua: Inglese
ISBN 10: 1405873248
ISBN 13: 9781405873246
Rilegatura: Brossura
Edizione: terza edizione
Condizione: Like New

Descrizione articolo

Riassunto

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers.

This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.

Companion Website Student Access Card: Consumer Behaviour

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Consumer Behaviour

Third European Enhanced Media Edition

New and exclusive to this Enhanced Media Edition:

Interactive e-study guide full of animated exercises adds colourful depth to each topic – great for revision
Quick tests throughout each chapter to enhance and test your knowledge
Find out what kind of consumer you are by taking self-assessment quizzes.

Follow these three steps to get the most out of this Enhanced Media Edition:

Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon
Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
Access valuable learning resources to help you pass your course:

- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses

- Enhance your revision with the interactive e-study guide

- Use the online Glossary and Flashcards to check and test your understanding of the key terms

- And much more!

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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