Consumer Evolution: Nine Effective Strategies for Driving Business Growth

Grantham, Charles

ISBN 10: 0471216763 / ISBN 13: 9780471216766

Editore: Wiley, 2002

HC. Codice articolo 53M000000MGJ

Riassunto:

Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.

Informazioni sull?autore: CHARLES GRANTHAM is the founder and Chief Scientist of the Institute for the Study of Distributed Work, where he studies the emergence of telework and the electronic workplace. He is a featured columnist for a number of business magazines and has consulted for a variety of Fortune 500 firms including Sun Microsystems, BP/Amoco, PeopleSoft, Agilent, and Cisco Systems. He can be contacted through www.isdw.com.

JUDITH CARR is a Vice President at Gartner, Inc., the world's largest technology research firm. As Senior Program Director for Gartner's Executive Programs, she serves as an executive advisor to CIOs on such issues as technology management and technology integration, IT governance, work redesign, change management, and organizational culture. She is a contributor to GartnerG2, the business growth research division at Gartner, authors Gartner's Commentary on Government, and has played an active advisory role in many e-government initiatives.

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Titolo: Consumer Evolution: Nine Effective ...
Casa editrice: Wiley
Data di pubblicazione: 2002
Legatura: Hardcover
Condizione: New