Consumer Informational Privacy: Current Knowledge and Research Directions (Foundations and Trends(r) in Marketing)

Beke, Frank T; Eggers, Felix; Verhoef, Peter C

ISBN 10: 1680834428 / ISBN 13: 9781680834420

Editore: Now Publishers, 2018

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Titolo: Consumer Informational Privacy: Current ...

Casa editrice: Now Publishers

Data di pubblicazione: 2018

Legatura: Brossura

Condizione: New

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Riassunto:

Consumer Informational Privacy has two objectives: first, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts.

The monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.