Titolo: Contemporary Issues in International Business: Institutions, Strategy and Performance (The Academy of International Business)
Editore: Palgrave Macmillan
Data di pubblicazione: 2019
Lingua: Inglese
ISBN 10: 3319889060
ISBN 13: 9783319889061
Rilegatura: Brossura
Condizione: New

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Riassunto

The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.

This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding to the new balance in international business, the authors offer valuable insights into the co-evolutionary processes involved in headquarters-subsidiary relationships, the need for novel strategies by MNEs to retain competitive advantage, improve performance and contribute to the global economy.

Informazioni sull?autore

Davide Castellani is Professor of International Business at the Henley Business School, University of Reading, UK.

Rajneesh Narula is Professor of International Business Regulation and the John H. Dunning Chair of International Business at the Henley Business School, University of Reading, UK.

Quyen T.K. Nguyen is Associate Professor of International Business and Strategy at the Henley Business School, University of Reading, UK.

Irina Surdu is Lecturer of Strategy and International Business at the Henley Business School, University of Reading, UK.

James T. Walker is Professor of International Business and Head of International Business and Strategy at the Henley Business School, University of Reading, UK.

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