Contemporary Issues in Strategic Management (Paperback)

Lingua: inglese

Editore: Taylor & Francis Ltd, London, 2018

1138939641 / 9781138939646

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Venditore AbeBooks dal 22 giugno 2007

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Paperback. Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide. Contemporary Issues in Strategic Management shines a light on measures that really matter, providing an illustration of competitive advantage from market-based and state-based perspectives, and giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Codice articolo 9781138939646

Titolo
Contemporary Issues in Strategic Management (Paperback)
Autore
Paul Phillips
Editore
Taylor & Francis Ltd, London
Anno di pubblicazione
2018
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1138939641
ISBN 13
9781138939646

AussieBookSeller

Truganina, VIC, Australia

Venditore con 5 stelle

Venditore AbeBooks dal 22 giugno 2007

Tariffe di spedizione da Australia a U.S.A.

ArticoloDa 25 a 45 giorni lavorativiDa 8 a 14 giorni lavorativi
Primo articoloEUR 33,03EUR 39,27
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