Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th Edition)

Grant, Robert M.

ISBN 10: 1405119993 / ISBN 13: 9781405119993

Editore: Wiley-Blackwell, 2005

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00077576318

Riassunto:

The new edition of this popular casebook considers current business theory in the context of real business situations.

Specially-written cases illuminate key concepts and techniques in strategic management.

Focuses on well-known companies from North America, Europe and Asia.

New case on Eni S.p.A. and the World oil and gas industry.

Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.

Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).

Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.

Informazioni sull?autore: Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).

Dati bibliografici

Titolo: Contemporary Strategy Analysis: Concepts, ...
Casa editrice: Wiley-Blackwell
Data di pubblicazione: 2005
Legatura: Brossura
Condizione: Very Good
Edizione: quinta edizione o successive