Contemporary Visual Merchandising and Environmental Design. Questo articolo non è disponibile.Contemporary Visual Merchandising and Environmental Design

This comprehensive and practical book provides an introduction to visual merchandising. The most complete book of its type on the market, it is clearly written and contains a wealth of photographs and drawings from most major retailers. A companion CD-ROM provides a wealth of resource materials. This book about retail displays and merchandising focuses on every aspect of visual merchandising (not just fashion apparel), covering facilities design, display forms, materials and props, lighting, color, and visual themes. It describes how the small retailer can energize their displays without spending alot of capital, and presents examples of successful retail merchandising. For visual merchandisers, other display personnel, and owners/managers of retail outlets.

The latest edition of this widely used textbook features a wealth of new and improved content. Every aspect of the field is covered, ranging from basic theories of visual merchandising and facilities design to the most recent innovations being utilized by professionals working in the field.

Features of the revision include:

• Three completely new chapters
  • Chapter 10: Energizing the Specialty Boutique
  • Chapter 12: Graphics in Today's Retail Environment
  • Chapter 15: Creating an Overall Design Concept From Inception to Conclusion
• A totally new complement of photographs that reflect the work of today's visual merchandisers and facility designers
• Sixteen pages of full-color that excitingly depict the works of masters in the field
• A host of Profiles throughout the text that represent various retail organizations that have distinguished themselves through visual presentation
• An In The News segment at the conclusion of each chapter featuring reprints of articles that have made the news in professional journals
• Internet exercises that teach the users how to explore a wealth of websites to solve merchandising and design problems
• Ancillary materials including PowerPoint presentations and an exciting new video to accompany the book

Contemporary Visual Merchandising and Environmental Design provides professional advice and guidance to those aspiring to enter the field or for retailers wishing a better understanding of visual merchandising and design, and how it may improve their own establishments.