Content Marketing In A Week (Paperback)

Jane Heaton

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Lingua: inglese

Editore: John Murray Press, London, 2016

1473608252 / 9781473608252

Da: CitiRetail, Stevenage, Regno UnitoCitiRetail

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Paperback. ***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easierContent marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online.In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing.- Sunday: Adopt a content marketing mindset- Monday: Understand the different types of content- Tuesday: Develop your content marketing strategy- Wednesday: Get started with content planning- Thursday: Create compelling content- Friday: Get ready to share- Saturday: Learn how to measure success You are just seven steps away from mastering content marketing Imagine being able to attract, engage, convert and retain customers by creating content that they find relevant, useful and valuable. Now you can. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Codice articolo 9781473608252

Titolo
Content Marketing In A Week (Paperback)
Autore
Jane Heaton
Editore
John Murray Press, London
Anno di pubblicazione
2016
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1473608252
ISBN 13
9781473608252

CitiRetail

Stevenage, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 14 giorni lavorativiDa 7 a 60 giorni lavorativi
Primo articoloEUR 43,05EUR 43,05
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