Content Rules

Chapman C.C. Handley Ann

ISBN 10: 1118232607 / ISBN 13: 9781118232606

Editore: John Wiley & Sons, 2012

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pp. 320.

Codice articolo 38539681

Dati bibliografici

• Titolo: Content Rules
• Editore: John Wiley & Sons
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 1118232607
• ISBN 13: 9781118232606
• Rilegatura: Brossura
• Condizione: New

Descrizione articolo

Riassunto

The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

• Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
• Leverage social media and social tools to get your content and ideas distributed as widely as possible
• Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
• Write in a way that powerfully communicates your service, product, or message across various Web mediums
Boost your online presence and engage with customers and prospects like never before with Content Rules.

Informazioni sull?autore

Ann Handley is the Chief Content Officer of Marketing Profs, a rich and trusted resource that offers actionable know-how to its 442,000 subscribers. As a thought leader and writer with a passion for good content, she writes and blogs extensively about online business, marketing, and sometimes just life. For more, visit annhandley.com.

C.C. Chapman is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com.