Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Ann Handley, C. C. Chapman, David Meerman Scott

ISBN 10: 0470648287 / ISBN 13: 9780470648285

Editore: John Wiley & Sons 26/11/2010, 2010

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Dati bibliografici

• Titolo: Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
• Editore: John Wiley & Sons 26/11/2010
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0470648287
• ISBN 13: 9780470648285
• Rilegatura: Rilegato
• Condizione: Very Good

Descrizione articolo

Riassunto

The Chief Content Officers of marketingprofs.com describe the art of storytelling and the science of journalism and explain how to find an authentic voice so that your blog, podcast or other social media will reach the widest possible audience.

Informazioni sull?autore

Ann Handley (annhandley.com) is the Chief Content Officer of Marketing Profs, a rich and trusted resource that offers actionable know-how to its 365,000 subscribers. As a thought leader and writer with a passion for good content, she writes and blogs extensively about online business, marketing, and sometimes just life.

C.C. Chapman (cc-chapman.com) is a media creator, entrepreneur, and online marketing expert. He recently launched DigitalDads.com—a site where a dad can be a guy—to serve as a cornerstone of the online parenting space.