Content Everywhere: Strategy and Structure for Future-Ready Content

Wachter-Boettcher, Sara

ISBN 10: 193382087X / ISBN 13: 9781933820873

Editore: Rosenfeld Media, 2012

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G193382087XI3N00

Riassunto:

Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Informazioni sull'autore: Sara Wachter-Boettcher is an independent content strategist based in Lancaster, Pennsylvania, where she helps clients stop creating endless content and start building strategies that are sustainable, meaningful, and future-ready. She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched the content strategy practice at her past agency, Off Madison Ave, and started working closely with IA and UX teams to build a better way forward. Sara is the editor in chief for A List Apart magazine, where her writing has also appeared. She also contributes to Contents and blogs sporadically on her personal site, sarawb.com. You can see where she'll be speaking next on Lanyrd.

Dati bibliografici

Titolo: Content Everywhere: Strategy and Structure ...
Casa editrice: Rosenfeld Media
Data di pubblicazione: 2012
Legatura: Paperback
Condizione: Good
Condizione sovraccoperta: No Jacket