The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

Meghan Casey

214 valutazioni di Goodreads

Lingua: inglese

Editore: New Riders, FT Publishing International Mai 2023, 2023

0138059276 / 9780138059279

Serie: Libro 137 di 141 - Voices That Matter

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - it takes 3-4 days longer - Neuware -In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face.In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it rightAssemble a stellar team for your content projectPrepare your organization for content transformationMake sense of your business environment and understand your audienceAlign stakeholders on business goals and user needsSet a compass for your content and decide how to measure successCreate, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is.'Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content.' Gerry McGovern, CEO, Customer Carewords'This second edition goes deep into three integral topics for content leaders assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed. Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice 336 pp. Englisch.…

Codice articolo 9780138059279

Titolo
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right
Autore
Meghan Casey
Editore
New Riders, FT Publishing International Mai 2023
Anno di pubblicazione
2023
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
0138059276
ISBN 13
9780138059279
Edizione
seconda edizione
Peso dell'articolo
586 grammi
Dimensioni
235x178x19 mm
Serie
Libro 137 di 141: Voices That Matter

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
Primo articoloEUR 23,00EUR 23,00
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