The Continuum of Consumer Choice

Lingua: inglese

Editore: Taylor and Francis Ltd, GB, 2025

1032201606 / 9781032201603

Serie: Libro 42 di 60 - Routledge Studies in Marketing

Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK

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Descrizione dell’articolo da parte del venditore

Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases.The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styles from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book's particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice.This is an essential monograph for advanced students in consumer psychology and marketing as well as for researchers in these areas. It is particularly relevant to marketing and consumer theory, providing appreciation of their scholarly foundations. It also appeals to students, lecturers, and researchers in social science generally who are alert to the intellectual potential of consumer psychology and marketing as contributors to a full understanding of human behavior and experience.…

Codice articolo LU-9781032201603

Titolo
The Continuum of Consumer Choice
Autore
Gordon R. Foxall
Editore
Taylor and Francis Ltd, GB
Anno di pubblicazione
2025
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1032201606
ISBN 13
9781032201603
Peso dell'articolo
360 grammi
Serie
Libro 42 di 60: Routledge Studies in Marketing

Rarewaves.com UK

London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 11 giugno 2025

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
Primo articoloEUR 77,90EUR 119,85
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