Titolo: Controlling (Managementwissen f�r Studium und Praxis) (German Edition)
Editore: Walter de Gruyter
Data di pubblicazione: 2004
Lingua: Tedesco
ISBN 10: 3486576194
ISBN 13: 9783486576191
Rilegatura: Rilegato
Condizione: New

Descrizione articolo

Riassunto

Die Gesamtdarstellung des Controlling von einem erfolgreichen Lehrbuchautor. Im Vordergrund der dritten Auflage steht eine strikt problemorientierte Sichtweise. Komplexe Instrumente des Controlling werden analytisch und systematisch durchdrungen sowie deren praktische Relevanz dargelegt. Dabei wird gezeigt, dass das Controlling keine abgeschlossene Wirtschaftsdisziplin ist, sondern ein interdisziplin�res Forschungsgebiet, das sich aus den Beitr�gen verschiedener Gebiete der BWL speist.

L'autore

Professor Dr. Jochem Piontek lehrt und forscht an der Hochschule Bremerhaven in den Gebieten der Logistik und des Supply Chain Management. Ferner doziert er an der FOM Hamburg, DAV Bremen und der HFH Hamburg. Dar�ber hinaus ber�t Professor Piontek zahlreiche Firmen und �bt regen Austausch mit der Praxis.

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