Titolo: Controlling-kennzahlen : Key Performance Indicators -Language: german
Editore: Walter de Gruyter
Data di pubblicazione: 2010
Lingua: Tedesco
ISBN 10: 348659690X
ISBN 13: 9783486596908
Rilegatura: Rilegato
Edizione: seconda edizione
Condizione: New

Descrizione articolo

Riassunto

Audio-Material auf der Website unter http://www.degruyter.com/view/product/224083 Zwei Experten erkl�ren detailliert mehr als 160 Kennzahlen nach folgendem Muster: Fragestellung, Definition, Ermittlung/Herleitung, Betriebswirtschaftlicher Aussagewert und Gr��enordnung, Handlungsanregungen, Verwandte Kennzahlen/Zus�tzliche Anmerkungen. Basierend auf dem Balanced Scorecard-Ansatz stellen die Experten 20 SMART-Kennzahlen heraus, mit deren Hilfe sich der Leser einen ersten sinnvollen Einblick �ber die Performance eines Unternehmens verschaffen kann. Zudem bietet das beiliegende Kennzahlen-Reportinginstrument die M�glichkeit, schnell und einfach die Kennzahlen des Handbuchs rechnerisch zu bestimmen. Das Audio-Material steht auf der Website zur Verf�gung. Ein wertvoller Ratgeber f�r Studierende und Lehrende in Bachelor- und Master-Programmen wie auch f�r Praktiker in international t�tigen Unternehmen.

Recensione

Audio-Material auf der Website unter http://www.degruyter.com/view/product/224083

"Fazit: Das Buch kann uneingeschr�nkt empfohlen werden und unterst�tzt den Controller, Accountant und Risikomanager (und auch den Studierenden) dabei, im Dschungel der Controlling-Kennzahlen den Durchblick zu behalten. Die Kennzahlen-Enzyklop�die geh�rt auf den Schreibtisch jeder F�hrungskraft, insbesondere jeden Unternehmenslenkers." (Risikomanager, 12/2008) "Die grauen Zeiten des Controllings sind vorbei." (Kredit & Rating Praxis, Nr. 5/2008)

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