Converge: Transforming Business at the Intersection of Marketing and Technology

Bob Lord; Ray Velez

ISBN 10: 1118575520 / ISBN 13: 9781118575529

Editore: John Wiley & Sons Inc, 2013

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Dati bibliografici

• Titolo: Converge: Transforming Business at the Intersection of Marketing and Technology
• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 1118575520
• ISBN 13: 9781118575529
• Rilegatura: Hardcover
• Condizione: Very Good
• Condizione della sovraccoperta: No Jacket

Descrizione articolo

Riassunto

The leaders of Razorfish share their strategies for merging marketing and IT

To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands—including AXE, Intel, Samsung, and Kellogg—to solve business problems at the collision point between media, technology, and marketing.

With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success.

• Explains how to organize for innovation within your own organization by applying the principles of agile development across your business
• Details how to create a religion around convergence, explaining how to tell the story throughout the organization
• Outlines how to adapt processes to keep up with and take advantage of rapid technological change

A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.

Informazioni sull?autore

BOB LORD is the Global CEO of Razorfish. He began his career as an engineer intrigued by marketing, not knowing that one day the disciplines would collide. Now, he leads Razorfish on its mission of creating brand experiences that build businesses. Additionally, he leads the world's largest digital agency network for Publicis Groupe. Bob is also active in the TED community and a founding member of The Nantucket Project.

RAY VELEZ is the Global CTO of Razorfish. His career has been devoted to the software development life cycle, from inception to rollout, working with clients ranging from Citibank to Ford Motor Company to the National Football League. He previously worked at Cambridge Technology Partners.