Copy Righter : Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business

Atkinson, Ian

ISBN 10: 190779414X / ISBN 13: 9781907794148

Editore: Lid Editorial Empresarial S.L., 2011

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Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP79517033

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Titolo: Copy Righter : Become a Master Wordsmith and...

Casa editrice: Lid Editorial Empresarial S.L.

Data di pubblicazione: 2011

Legatura: Brossura

Condizione: Very Good

Descrizione articolo

Riassunto:

The written word is making a comeback! For years we have been told the world is becoming more visual . That everyone has a shorter attention span. That a picture speaks a thousand words . But look at social media. Blogs. Tweets. Reader's comments. Peer reviews. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There's never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging¦and irresistibly persuasive.

L'autore:

Ian Atkinson is the creative director of a large agency group in the United Kingdom. He has won a number of industry awards for his copywriting and creative work.