Copywriting

Rob Bowdery

ISBN 10: 294037368X / ISBN 13: 9782940373680

Editore: AVA Academia, Switzerland, 2008

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176 pages. minor wear / marks. Codice articolo 1138u

Dati bibliografici

Titolo: Copywriting

Casa editrice: AVA Academia, Switzerland

Data di pubblicazione: 2008

Legatura: Paperback

Condizione: Good

Descrizione articolo

Riassunto:

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.

Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

Informazioni sull?autore:

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire.