The Core of Breakthrough Advertising (Paperback)

Lingua: inglese

Editore: Lulu.com, London, 2025

1291979972 / 9781291979978

Da: CitiRetail, Stevenage, Regno UnitoCitiRetail

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

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Descrizione dell’articolo da parte del venditore

Paperback. The Core of Breakthrough Advertising has been crafted for two kinds of readers: seasoned copywriters who want a practical working manual, and those who wish to explore Eugene Schwartz's core ideas without committing to the full investment upfront. For professionals, it serves as a sturdy, everyday reference-something you can keep on your desk, consult during calls or meetings, and use to revisit specific principles without handling your valuable original copy. Whenever you need to refresh a concept or quickly check a point, this summary keeps Schwartz's foundational lessons within easy reach. For newcomers to copywriting-or for anyone simply curious about Schwartz's thinking-this edition provides an accessible doorway into his groundbreaking ideas. Given the rarity and high price of the original, I believe his insights shouldn't remain confined to a small circle of fortunate owners. This summary aims to broaden access to Schwartz's brilliance and to show why his theories, despite being over sixty years old, remain remarkably current and effective. My intention is to support Eugene Schwartz's masterpiece understanding and diffusion. I hope this edition works as a springboard for readers who want to go deeper into a timeless classic every copywriter should know. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Codice articolo 9781291979978

Titolo
The Core of Breakthrough Advertising (Paperback)
Autore
Alex Grant
Editore
Lulu.com, London
Anno di pubblicazione
2025
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1291979972
ISBN 13
9781291979978

CitiRetail

Stevenage, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 14 giorni lavorativiDa 7 a 60 giorni lavorativi
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