Corporate Communication : Theoretical Reminders and Applications

Lingua: inglese

Editore: Our Knowledge Publishing, 2021

6203801488 / 9786203801484

Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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Venditore AbeBooks dal 14 agosto 2006

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nach der Bestellung gedruckt Neuware - Printed after ordering - In an environment of fierce competition, communication represents a strategic axis in the management of organizations. In fact, it has been one of the key words in business management since the 1980s and 1990s. But what exactly does the term communicate mean To communicate is to 'be in relationship'. This verb evokes transmission, exchange and sharing. The principles of communication stipulate the transformation of reality into communicable elements in order to create an image. The notion of image is, therefore, a constant preoccupation for every organization. It depends on the perception that each individual has of the organization and which, in the first place, can be influenced by the extent and effectiveness of the external communication policy.The company is an outward-looking system. It operates in an evolving environment where the various expectations of the public come together, which is why it has no choice but to assert itself, to speak, to dialogue, in a word to communicate.The company must build an effective communication policy so that its image is strong, rich and coherent. A good corporate image is not earned by chance.In an environment of fierce competition, communication represents a strategic axis in the management of organizations. In fact, it has been one of the key words in business management since the 1980s and 1990s. But what exactly does the term communicate mean To communicate is to 'be in relationship'. This verb evokes transmission, exchange and sharing. The principles of communication stipulate the transformation of reality into communicable elements in order to create an image. The notion of image is, therefore, a constant preoccupation for every organization. It depends on the perception that each individual has of the organization and which, in the first place, can be influenced by the extent and effectiveness of the external communication policy.The company is an outward-looking system. It operates in an evolving environment where the various expectations of the public come together, which is why it has no choice but to assert itself, to speak, to dialogue, in a word to communicate.The company must build an effective communication policy so that its image is strong, rich and coherent. A good corporate image is not earned by chance.…

Codice articolo 9786203801484

Titolo
Corporate Communication : Theoretical Reminders and Applications
Autore
Haifa Khalfallah
Editore
Our Knowledge Publishing
Anno di pubblicazione
2021
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
6203801488
ISBN 13
9786203801484
Peso dell'articolo
137 grammi
Dimensioni
220x150x5 mm

AHA-BUCH GmbH

Einbeck, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 7 a 10 giorni lavorativiDa 5 a 7 giorni lavorativi
Primo articoloEUR 35,00EUR 45,00
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