Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
Introduction: The Challenges of Managing in a Network Economy
Case #I-1 A Tale Of Two Airlines In The Network Age: Or Why The Spirit of King George III is Alive And Well!
Module 1: Building the Network Economy: Markets and Models
Chapter 1. Creating Business Advantage with IT
Chapter 2. Crafting Business Models
Case #1-1 QuickenInsurance: The Race to Click and Close
Case #1-2 Nasdaq Japan: E-Merging Markets
Case #1-3 Valuing the AOL Time Warner Merger
Case #1-4 National Logistics Management
Case #1-5 Submarino.com: The Challenges of B2C Commerce in Latin America
Module 2: Building the Network Economy: Capabilities and Organization
Chapter 3. Building Networked Businesses
Chapter 4. Making the Case for Digital Business
Case #2-1 Taco Bell (1983-1994)
Case #2-2 PSA: The World’s Port of Call
Case #2-3 Internet Securities: Building a Business in Internet Time
Case #2-4 American Express Interactive
Module 3: Managing Networked Infrastructure and Operations
Chapter 5. Understanding Internetworking Infrastructure
Chapter 6. Assuring Reliable and Secure IT Services
Chapter 7. Managing Diverse IT Infrastructures
Case #3-1 Jamcracker
Case #3-2 The iPremier Company: Denial of Service Attack (A)
Case #3-3 Ford Motor Company: Supply Chain Strategy
Case #3-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell
Case #3-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations
Module 4: Managing and Leading a Networked IT Organization
Chapter 8. Organizing and Leading the IT Function
Chapter 9. Managing IT Outsourcing
Chapter 10. A Portfolio Approach to IT Projects
Case #4-1 Cisco Systems, Inc.: Implementing ERP
Case #4-2 Harley-Davidson: Enterprise Software Selection
Case #4-3 Xerox: Outsourcing Global Information Technology Resources
Case #4-4 Destiny WebSolutions, Inc.
Conclusion: The Challenges of Managing in a Network Economy Revisited
Case #C-1 Merrill Lynch: Integrated Choice (Abridged)
