Countering Counterfeit Trade
Thorsten Staake Elgar Fleisch
ISBN 10: 3642095623 ISBN 13: 9783642095627
Editore: Springer, 2010
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pp. 252. Codice articolo 262143706
Riassunto:
Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. This book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. In the present book, we provide the insights that are required to effectively respond to counterfeit trade. Based on extensive research, we describe the characteristics of counterfeit supply and demand, introduce tools to support monitoring and market surveillance activities, and discuss best-practice strategies to safeguard affected companies and brands.
Dalla quarta di copertina:
Counterfeit trade is a highly complex phenomenon. It is a ruthless crime as well as a smart knowledge-transfer strategy and it is everything in between. Companies need a thorough understanding of the strategies of illicit actors, the role of the consumer, and the associated implications in order to develop successful brand- and product-protection measures. Providing this know-how is the key-objective of the book at hand. The authors present an unbiased, in-depth analysis of the supply- and demand-side of the illicit market, outline state-of-the-art brand- and product-protection strategies, and introduce a set of novel tools to support market monitoring, reaction, and prevention efforts. Furthermore, challenges with established product security technologies are highlighted and the benefits and hurdles when using Radio Frequency Identification (RFID) as protection technology are discussed. A major benefit of the book is the strong focus on assisting practitioners to deal with the challenges; another is the high standard of research that backs up the findings presented.
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Dati bibliografici
Titolo: Countering Counterfeit Trade
Casa editrice: Springer
Data di pubblicazione: 2010
Legatura: Brossura
Condizione: New
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Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
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Countering Counterfeit Trade (eng)
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Countering Counterfeit Trade
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Identifies the dominant strategies of counterfeiters and describes how companies can leverage the related strengths and weaknesses Describes how to quantify the market share of counterfeit goods and the effects on individual companies Outli. Codice articolo 5048567
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Countering Counterfeit Trade | Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
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Taschenbuch. Condizione: Neu. Countering Counterfeit Trade | Illicit Market Insights, Best-Practice Strategies, and Management Toolbox | Elgar Fleisch (u. a.) | Taschenbuch | xviii | Englisch | 2010 | Springer-Verlag GmbH | EAN 9783642095627 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Codice articolo 106957501
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Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
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Springer Berlin Heidelberg, 2010
ISBN 10: 3642095623
ISBN 13: 9783642095627
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Trade in counterfeit goods has developed into a substantial threat to many industries. The problem is no longer confined to prestigious, easy-to-manufacture products which consumers all too often knowingly purchase as cheap imitations. Today counterfeiting affects pharmaceuticals, mechanical spare parts, fast-moving consumer goods and electronic components as well as fashion accessories, clo- ing, cigarettes, and digital media. Even within the different product categories counterfeit supply is extremely diverse. While some goods pose a severe risk to the health and safety of consumers, others have a decent level of quality and s- isfy the needs of most of their users; manufacturing sites exist where people work under almost inhuman conditions whereas other facilities resemble modern, highly automated plants; and counterfeit producers may act like small-time criminals, but may also manage their businesses like multinational companies. On the dema- side consumers sometimes invest considerable effort in searching for low-cost imitations or may become actively engaged in a company's anti-counterfeiting program. The implications for brand owners are as manifold as the market itself. Effects include losses of revenue due to substitution and constraints to product pricing, erosion of brand value when corresponding goods appear to become less exclusive or of lower quality, liability claims and product recalls if substandard imitations end up in products or on the shelves of licit companies, and increased competition resulting from learning effects among illicit actors who may eventually turn into licit manufacturers. Codice articolo 9783642095627
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Countering Counterfeit Trade
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Springer Berlin Heidelberg Okt 2010, 2010
ISBN 10: 3642095623
ISBN 13: 9783642095627
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. 252 pp. Englisch. Codice articolo 9783642095627
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Countering Counterfeit Trade
ISBN 10: 3642095623
ISBN 13: 9783642095627
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Trade in counterfeit goods has developed into a substantial threat to many industries. The problem is no longer confined to prestigious, easy-to-manufacture products which consumers all too often knowingly purchase as cheap imitations. Today counterfeiting affects pharmaceuticals, mechanical spare parts, fast-moving consumer goods and electronic components as well as fashion accessories, clo- ing, cigarettes, and digital media. Even within the different product categories counterfeit supply is extremely diverse. While some goods pose a severe risk to the health and safety of consumers, others have a decent level of quality and s- isfy the needs of most of their users; manufacturing sites exist where people work under almost inhuman conditions whereas other facilities resemble modern, highly automated plants; and counterfeit producers may act like small-time criminals, but may also manage their businesses like multinational companies. On the dema- side consumers sometimes invest considerable effort in searching for low-cost imitations or may become actively engaged in a company¿s anti-counterfeiting program. The implications for brand owners are as manifold as the market itself. Effects include losses of revenue due to substitution and constraints to product pricing, erosion of brand value when corresponding goods appear to become less exclusive or of lower quality, liability claims and product recalls if substandard imitations end up in products or on the shelves of licit companies, and increased competition resulting from learning effects among illicit actors who may eventually turn into licit manufacturers.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 252 pp. Englisch. Codice articolo 9783642095627
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