Countryside Recreation Site Management : A Marketing Approach

Ian Keirle

ISBN 10: 0415248841 / ISBN 13: 9780415248846

Editore: Taylor & Francis Ltd Jun 2002, 2002

Neuware - This important new vocational text for recreation and tourism management offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to bicycle paths and tourism enterprises. Driven by an innovative marketing approach to the subject, this book focuses on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links. Codice articolo 9780415248846

Riassunto:

Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises.
The book takes a innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links. Countryside Recreation Site Management is an essential resource for ND, HND and degree students studying courses in Countryside Management, Countryside Recreation and Leisure and Tourism and useful for professionals with responsibility for the management of countryside recreation sites.

Informazioni sull'autore: Ian Keirle

Dati bibliografici

Titolo: Countryside Recreation Site Management : A ...
Casa editrice: Taylor & Francis Ltd Jun 2002
Data di pubblicazione: 2002
Legatura: Buch
Condizione: Neu