Very few, if any, financial institutions will lend capital to a business that doesn't have a healthy margin and a track record of continuous improvement.

What are you really in business for, if not to make money?

Profit is not a dirty word.

There are a lot more levers you can use to crack the margin code than you may expect.

This book is going to challenge you to change the way you think about margins.

In a lot of cases, your business is your superannuation. How long do you plan to live after you retire?

As a general manager of a large Australian cash and carry wholesaler, I helped to grow our margin by 101% over 3 years and our revenue by 10% over the same period. This was accomplished by looking at our value to our customers, getting very clear on our niche and giving our customers products they wanted at value for money.

Would a 100% margin growth change your life?

Would you have the life you love?

Would you like to build a team that works without you?

Would you call that forward momentum?

The book "Cracking The Margin Code" and its chapters are a lot like a Rubik's Cube puzzle.

The puzzle is only solved when all the sides and colours are touched and twisted. It's the same in business - there are many moving parts to growing your margin.

The record for solving the Rubik's Cube is 3.47 seconds, and some people will never know the steps to solving this puzzle.

Can you imagine how cracking your margin - the business equivalent of the Rubik's Cube -would feel?

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