Crafting And Executing Strategy: The Quest For Competitive Advantage: Concepts And Cases

Arthur A. Thompson ,

ISBN 10: 0071324755 / ISBN 13: 9780071324755

Editore: McGraw Hill Higher Education, 2009

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Codice articolo ABEJUNE24-52587

Dati bibliografici

• Titolo: Crafting And Executing Strategy: The Quest For Competitive Advantage: Concepts And Cases
• Editore: McGraw Hill Higher Education
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0071324755
• ISBN 13: 9780071324755
• Rilegatura: Brossura
• Condizione: Brand New

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Riassunto

presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.