Crafting and Executing Strategy: Text and Readings

A.J. Strickland III, A.J. Strickland III, John E. Gamble

ISBN 10: 0071112049 / ISBN 13: 9780071112048

Editore: Higher Education, 2004

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Codice articolo D8S0-3-M-0071112049-3

Dati bibliografici

• Titolo: Crafting and Executing Strategy: Text and Readings
• Editore: Higher Education
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0071112049
• ISBN 13: 9780071112048
• Rilegatura: paperback
• Condizione: Very Good
• Tipo di libro: book

Descrizione articolo

Riassunto

This book has always included the most recent research in strategy in a way that students can understand and apply to business cases and problems. In addition, it offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the "how" and not just the "what" and "why." The coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-colour design, improved writing style and two new chapters on global and e-commerce strategy.