Crafting and Executing Strategy: Text and Readings

Thompson Jr., Arthur A. and Strickland, Alonzo J. and Gamble, John

ISBN 10: 0071112049 / ISBN 13: 9780071112048

Editore: McGraw Hill Higher Education, 2004

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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.

Codice articolo CHL10478991

Dati bibliografici

• Titolo: Crafting and Executing Strategy: Text and Readings
• Editore: McGraw Hill Higher Education
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0071112049
• ISBN 13: 9780071112048
• Rilegatura: Paperback
• Condizione: Used; Very Good

Descrizione articolo

Riassunto

This book has always included the most recent research in strategy in a way that students can understand and apply to business cases and problems. In addition, it offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the "how" and not just the "what" and "why." The coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-colour design, improved writing style and two new chapters on global and e-commerce strategy.