Crafting Strategy: Embodied Metaphors in Practice

Heracleous, Loizos,Jacobs, Claus D.

ISBN 10: 0521116554 / ISBN 13: 9780521116558

Editore: Cambridge University Press, 2011

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Riassunto:

This book presents a theoretically informed approach to creative strategizing based on building metaphorical structures that represent organizations.

Recensione: Review of the hardback: 'This is truly an amazing book. Combining meticulous scholarship with a plethora of illustrations, it succeeds in articulating an approach to strategy development that relies equally on philosophy, psychology and sociology. Transiting such broad intellectual landscape is no small feat. These authors accomplish it in a way that will appeal to those who practice strategy as much as those who study it.' Steven W. Floyd, Frank S. Kaulback Professor of Commerce, University of Virginia

Review of the hardback: 'This is a persuasive manifesto for the role of 'embodied metaphors' in strategy work. The book reflects its topic. It is utterly serious in both its theoretical grounding and its practical advice. Rich in vignettes and illustrations, the book is also a pleasure to read.' Richard Whittington, Professor of Strategic Management, University of Oxford

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Titolo: Crafting Strategy: Embodied Metaphors in ...
Casa editrice: Cambridge University Press
Data di pubblicazione: 2011
Legatura: hardcover
Condizione: Good