Crafting White Paper 2.0 (Paperback)

Lingua: inglese

Editore: Lulu.com, London, 2010

0557163242 / 9780557163243

Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

Venditore con 5 stelle

Venditore AbeBooks dal 22 giugno 2007

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Condizione: Nuovo

EUR 32,17

EUR 33,57 spedizione 
Spedito da Australia a U.S.A.

Quantità: 1 disponibile

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Descrizione dell’articolo da parte del venditore

Paperback. Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness. Today, we live in a world of 'abbreviated information' We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Titolo
Crafting White Paper 2.0 (Paperback)
Autore
Jonathan Kantor
Editore
Lulu.com, London
Anno di pubblicazione
2010
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0557163242
ISBN 13
9780557163243

AussieBookSeller

Truganina, VIC, Australia

Venditore con 5 stelle

Venditore AbeBooks dal 22 giugno 2007

Tariffe di spedizione da Australia a U.S.A.

ArticoloDa 25 a 45 giorni lavorativiDa 8 a 14 giorni lavorativi
Primo articoloEUR 33,57EUR 39,92
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