How to Create an Idea If You Are Not Ogilvy (Paperback)

Alexey Ivanov

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Lingua: inglese

Editore: ibidem-Verlag, Jessica Haunschild u Christian Schon, Stuttgart, 2019

3838212339 / 9783838212333

Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

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Venditore AbeBooks dal 12 ottobre 2005

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Paperback. Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person?What is the ideal product and how does it help to sell the real product?What is a powerful approach ad people can borrow from physicists and children?Why is the trial-and-error method a sure way to waste intellectual resources?How do you force competitors to advertise your services?What is functional blindness and how does it reduce human creativity?How can you compel a banker to pay you 10 times more for your job?Why does a true advertising professional constantly feel like a loser?How does a poetry reading improve response on copywriting?Which useful insights can an advertiser learn from a taxi driver?How has symmetry prevented seeing the obvious solution during seven decades?Which tool is the favorite among advertising men of all countries, times, and nationalities?Alexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers and provides fresh new insights. Why are recommendations like "Think outside the box!" the real killers of creative thought? How do you force competitors to advertise your services? What useful insights can an advertiser learn from a taxi driver? Alexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers to these questions and more. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Codice articolo 9783838212333

Titolo
How to Create an Idea If You Are Not Ogilvy (Paperback)
Autore
Alexey Ivanov
Editore
ibidem-Verlag, Jessica Haunschild u Christian Schon, Stuttgart
Anno di pubblicazione
2019
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
3838212339
ISBN 13
9783838212333

Grand Eagle Retail

Bensenville, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

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