Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry
ISBN 10: 0897896823 ISBN 13: 9780897896825
Editore: Praeger, 2002
Nuovi
Rilegato
Da
Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 25 marzo 2015
Questo articolo specifico non è più disponibile.
Riguardo questo articolo
Descrizione:
In. Codice articolo ria9780897896825_new
Riassunto:
Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U.S. and global markets. To be successful designers, professionals must learn new processes, develop training programs, modify communication styles, and share their methods to make their work possible. The current volume is written by social scientists, designers, and entrepreneurs who create new products and services. They provide frank and insightful discussions about the opportunities and challenges facing researchers and designers who are learning to collaborate.
The book highlights several major topics in order to focus on critical aspects of the industry's highly related features. It provides background information about ethnography, decsribes and analyzes the industry, presents case examples of working practices and discusses emerging methodology based on three fundamental kinds of projects (discovery, design, and evaluation). The book suggests ways emerging design professionals can (1) improve their own performance, (2) change the working processes of the industry itself, (3) contribute to basic ethnographic research, and (4) craft training programs for the next generation of professionals.
Informazioni sugli autori:
SUSAN SQUIRES is Executive Director, Customer Insight Research, TACTICS, LLC, Pescadero, California.
BRYAN BYRNE is Co-Founder of Baffin Solutions Inc. in Alameda, California.
SUSAN SQUIRES is Executive Director, Customer Insight Research, TACTICS, LLC, Pescadero, California.
BRYAN BYRNE is Co-Founder of Baffin Solutions Inc. in Alameda, California.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Dati bibliografici
Titolo: Creating Breakthrough Ideas: The ...
Casa editrice: Praeger
Data di pubblicazione: 2002
Legatura: Rilegato
Condizione: New