Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation

Jonathan M Cagan

24 valutazioni di Goodreads

Lingua: inglese

Editore: Pearson Education (US), 2012

0133011429 / 9780133011425

Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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Venditore AbeBooks dal 20 dicembre 2007

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Descrizione dell’articolo da parte del venditore

For years, Jonathan Cagan?s and Craig M. Vogel?s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets ? or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new Second Edition compares revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation, helping decision-makers choose between them, and make either one work. Cagan and Vogel provide more coverage of Value Opportunity Analysis and ethnography, as well as new case studies ranging from Navistar?s latest long-haul truck to P&G?s reinvention of Herbal Essence. Throughout, readers will find up-to-date insights into identifying Product Opportunity Gaps that can lead to enormous success; navigating the "Fuzzy Front End" of product development; and leveraging contributions from diverse product teams ? while staying relentlessly focused on customers? values and lifestyles, from strategy through execution. Using additional visual maps and illustrations, they?ve made their best-selling book even more intuitive and accessible to both industry and academic audiences.…

Codice articolo CIN0133011429VG

Titolo
Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation
Autore
Jonathan M Cagan
Editore
Pearson Education (US)
Anno di pubblicazione
2012
Condizione
Very Good
Rilegatura
Hardback
Lingua
inglese
ISBN 10
0133011429
ISBN 13
9780133011425
Edizione
seconda edizione

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,76
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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