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This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9781786390301. Codice articolo 9430012
As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical knowledge for tourism scholars and professionals to highlight the relevance of the concept to firms and organizations.
Including a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behavior and factors affecting value creation from physiological and psychological perspectives. Concluding with a summary of the areas for future research, it is a valuable resource for researchers of tourism, leisure and recreation.
Informazioni sull'autore: Nina K Prebensen, University of Tromso, Norway Joseph S Chen, Indiana University, USA Muzaffer Uysal, Virginia Tech, USA
Titolo: Creating Experience Value in Tourism
Casa editrice: CABI
Data di pubblicazione: 2014
Legatura: Brossura
Condizione: Good