Creating Signature Stories : Strategic Messaging That Energizes, Persuades and Inspires
Aaker, David
ISBN 10: 1683506111 ISBN 13: 9781683506119
Editore: Morgan James Publishing, 2018
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Better World Books: West, Reno, NV, U.S.A.
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Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 17260040-6
Riassunto:
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.
Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Informazioni sull?autore: David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.
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Titolo: Creating Signature Stories : Strategic ...
Casa editrice: Morgan James Publishing
Data di pubblicazione: 2018
Legatura: Brossura
Condizione: Very Good
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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Editore:
Morgan James Publishing, 2018
ISBN 10: 1683506111
ISBN 13: 9781683506119
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Condizione: Good. A sound copy with only light wear. Overall a solid copy at a great price! Codice articolo BOS-J-13j-01548
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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Editore:
Morgan James Publishing, 2018
ISBN 10: 1683506111
ISBN 13: 9781683506119
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Da: Goodwill Books, Hillsboro, OR, U.S.A.
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Condizione: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Codice articolo 3IIT4Q00511K_ns
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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Editore:
Morgan James Publishing, 2018
ISBN 10: 1683506111
ISBN 13: 9781683506119
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paperback. Condizione: Good. Shows some light wear from age and use. Interior is good with sound binding and no marks, damage or labels. We Ship Daily! Satisfaction Guaranteed! Codice articolo 203258
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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Editore:
Morgan James Publishing, 2018
ISBN 10: 1683506111
ISBN 13: 9781683506119
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00090032401
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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Editore:
Morgan James Publishing, 2018
ISBN 10: 1683506111
ISBN 13: 9781683506119
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Condizione: good. Fast Free Shipping â" Good condition book with a firm cover and clean, readable pages. Shows normal use, including some light wear or limited notes highlighting, yet remains a dependable copy overall. Supplemental items like CDs or access codes may not be included. Codice articolo GWV.1683506111.G
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CREATING SIGNATURE STORIES: STRA
Editore:
Morgan James Publishing, 2018
ISBN 10: 1683506111
ISBN 13: 9781683506119
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Da: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
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Condizione: good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Codice articolo 466SUS002S1F
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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
Editore:
Morgan James Publishing, 2018
ISBN 10: 1683506111
ISBN 13: 9781683506119
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1683506111I4N00
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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
Editore:
Morgan James Publishing, 2018
ISBN 10: 1683506111
ISBN 13: 9781683506119
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Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1683506111I3N10
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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
Editore:
Morgan James Publishing, 2018
ISBN 10: 1683506111
ISBN 13: 9781683506119
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Paperback
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1683506111I2N00
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Foto dell'editore
Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
Editore:
Morgan James Publishing, 2018
ISBN 10: 1683506111
ISBN 13: 9781683506119
Antico o usato
Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1683506111I3N00
Compra usato
EUR 5,79
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Quantità: 1 disponibili