Paperback. 2E. LONG AWAITED REVISION OF THIS SUCCESSFUL E BUSINESS TEXTBOOK. Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

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Dati bibliografici

Titolo: Creating a Winning E-Business (Paperback)
Editore: Course Technology, Boston, MA
Data di pubblicazione: 2005
Lingua: Inglese
ISBN 10: 0619217421
ISBN 13: 9780619217426
Rilegatura: Paperback
Edizione: seconda edizione
Condizione: new

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Riassunto

Creating a Winning E-Business, Second Edition, by Al Napier is the long awaited revision of this successful e-business text. Based on the foundation of the first edition, this book will use three types of cases to provide a real-world approach.

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Book by Napier H Albert Rivers Ollie N Wagner Stuart

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