Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

Codice articolo Z1-A-002-03830

Contatta il venditore

Segnala questo articolo

Dati bibliografici

Titolo: Creating a consumer-driven business model for the cruise line industry: Case Royal Caribbean Cruise Lines Ltd.
Editore: LAP LAMBERT Academic Publishing
Data di pubblicazione: 2012
Lingua: Inglese
ISBN 10: 3845403268
ISBN 13: 9783845403267
Rilegatura: Brossura
Condizione: Acceptable

Descrizione articolo

Riassunto

The purpose of this study is to figure out a new kind of a cruise line business model that can be used by cruise line organizations in their business planning processes. The objective is to find out general frameworks and theories from the literature that could be applied to the empirical part of the study. Mainly, the goal is to examine tourism growth, current cruise line business, consumer behavior and service industry in order to form this business model especially for Royal Caribbean Cruise Lines Ltd. (RCCL). One of the most significant things is to examine people's requirements and needs towards tourism, cruise lines and service industry, since they reflect to the business planning and strategy making that eventually lead to competitive advantages in the markets. China and Russia are taken as case country examples, so the model developed through the literature part of the study is used, generating specific results and proposed business models for these countries. The study is consumer-driven since it takes the cultural factors into account together with general patterns in those markets.

L'autore

Anni Ahola has obtained her MSc degree in Economics and Business Administration in 2012. She has worked in various consumer-oriented tasks as well as gained international experience through travelling and studying abroad. Now she is planning to start a career in developing business models and strategy in international business.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

Visita la pagina della libreria

Informazioni sull?azienda del venditore

Phatpocket Limited
1A The Maltings, Railway Place, Hertford, SG13 7JT, United Kingdom

Condizioni di vendita e spedizione

Condizioni di vendita

Books are usually shipped within two working days. All of our books have a 14 or 30 day no hassle money back guarantee unless stated otherwise in the book's description. Item must be returned in the exact same condition that it was received. Through our work with The Rainbow Centre and other Charity Partners, we have already given hundreds of young people in Sri Lanka and Africa the vital chance to get an education.

Your satisfaction is extremely important to us and we would be happy to work wit...

Ulteriori informazioni

Diritto di recesso

Condizioni di spedizione

Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

In spite of our best efforts, a small number of the items in our catalogue may be mispriced or out of stock. If an item's correct price is higher than our stated price, we will, at our discretion, either contact you for instructions before shipping or cancel your order and notify you of such cancellation.

Tariffe di spedizione da Regno Unito a U.S.A.

Tariffe di spedizione da Regno Unito a U.S.A.
Quantit� dell?ordine	Da 5 a 19 giorni lavorativi	Da 1 a 3 giorni lavorativi
Primo articolo	EUR 12.26	EUR 31.08

I tempi di consegna sono stabiliti dai venditori e variano in base al corriere e al paese. Gli ordini che devono attraversare una dogana possono subire ritardi e spetta agli acquirenti pagare eventuali tariffe o dazi associati. I venditori possono contattarti in merito ad addebiti aggiuntivi dovuti a eventuali maggiorazioni dei costi di spedizione dei tuoi articoli.