Creative Advertising, New Edition
Pricken, Mario
ISBN 10: 0500287333 ISBN 13: 9780500287330
Editore: Thames & Hudson, 2008
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Paperback
Da
HPB-Emerald, Dallas, TX, U.S.A.
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Descrizione:
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Riassunto:
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Informazioni sull'autore: Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.
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Dati bibliografici
Titolo: Creative Advertising, New Edition
Casa editrice: Thames & Hudson
Data di pubblicazione: 2008
Legatura: Paperback
Condizione: Very Good
Edizione: seconda edizione