Creative Arts Marketing

Liz Hill

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Lingua: inglese

Editore: Routledge, 2017

1138213764 / 9781138213760

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Venditore AbeBooks dal 23 marzo 2026

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Descrizione dell’articolo da parte del venditore

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function?s deeper involvement in broad organizational issues. This fully updated and revised third edition features: Audience diversity and audience developmentThe impact of digital technologies on the industryAn exploration of the increasingly complex relationship between public and private funding for the artsEthics and sustainability issues for arts marketersCultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.…

Codice articolo CIN1138213764VG

Titolo
Creative Arts Marketing
Autore
Liz Hill
Editore
Routledge
Anno di pubblicazione
2017
Condizione
Very Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1138213764
ISBN 13
9781138213760
Edizione
terza edizione

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,75
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