Continuing to build on subjects previously explored in The Creative Economy, this investigative study applies ecological principles to the concepts of creativity and innovation, arguing that creativity is a fundamental part of being human and showing that it can be applied to free thinking and the overall development of new ideas. Demonstrating how creativity depends on a mixture of environmental conditions, such as diversity, change, learning, and adaptation, this radical combination of physical and creative economies provides a holistic, visionary model for anyone who wants to think independently, develop new ideas, help maintain and develop society at large, and work for the greater good.
John Howkins is deputy chairman of the British Screen Advisory Council and the author of The Creative Economy.