The complete guide to identifying, measuring, promoting and applying creativity! Thriving in today's fast-changing world requires unprecedented creativity--in business, and in every facet of life. This book makes the reader consider: How creative are you? How can you be more creative? Creative Intelligencehas the answers. Alan J. Rowe shows readers how to understand exactly what creativity is, identify it, measure it, promote it and apply it more effectively. Rowe begins by presenting the four ways in which creativity manifests itself: intuition, innovation, imagination and inspirational leadership. Next, he introduces the Creative Potential Profile, an exclusive, systematic test for measuring creativity that is already used by the Irish government and many other high-profile organizations worldwide. Drawing on the latest research, Rowe identifies commonalities amongst highly creative individuals, then identifies powerful strategies for tapping into your hidden creative potential. He shows why most organizations suppress creativity, and offers comprehensive strategies for attracting more creative people to your organization and unleashing the creativity of everyone who's already there. In the 1990s, Daniel Goleman popularized "emotional intelligence," a concept that resonated with our long-held intuitions about human beings, while offering powerful new insights for action. Creative Intelligencewill do the same for THIS decade.
Advanced praise for Creative Intelligence―
"Organizations will not be in the phone book five to seven years fromnow unless they understand the significance of creativity and creativeleadership. Rowe's useful and readable book provides rich insightsabout how creativity affects the bottom line."
―Warren Bennis, Distinguished Professor and co-author of Geeks andGeezers, Harvard Press
"In Creative Intelligence, Alan Rowe makes a compelling case thatcreativity is essential for success in today's complex, rapidlychanging world, and that all of us can discover and unlock our creativepotential. He presents a clear and practical roadmap for how we canunderstand, measure, and apply our creative capabilities. Moreover, Roweshows how leaders can develop creative talent and support creativitythroughout their organizations. This book is a must read for anyoneseeking creative solutions to life's difficult and messy problems."
―Tom Cummings, University of Southern California School of Management
"Creative Intelligenceconvinces you that you do possess creativity. Itshows you how to determine the types you have, and encourages you to dosomething with your talents."
―Gerald Nadler, IBM Chair Emeritus in EngineeringManagement, University of Southern California, and co-author of thebestselling Breakthrough Thinking
"Like passion, creativity is highly prized in people and companies, yetso difficult to manufacture. Creative Intelligence shows how both peopleand companies can harness creativity as a competitive advantage to getto their goals."
―Louis Columbus, Sr. Analyst, AMR Research
"Alan Rowe makes an important contribution to our understanding ofhuman creativity in the most comprehensive book yet written on thissubject. He offers a powerful new instrument for measuring creativeintelligence and provides penetrating and provocative insights on howeducation can be reformed to produce more creative individuals, and howorganizations can position themselves to tap the creative potential ofall their employees."
―Dr. Burt Nanus, co-author, with Warren Bennis, ofLeaders: Strategies for Taking Charge; author ofStrategies for Taking Charge, Visionary Leadership, andLeaders Who Make a Difference
"This book is an extraordinary effort that will challenge people to become'all that they can be.' Most people can make significant contributionsif they recognize their potential. Our society is changing rapidlyand creative approaches to education are needed to maintain our competitiveposition in the world."
―Dr. Robert R. Dockson, Former CEO and Chairman, CalFed, Inc.
"After a very successful career in industry and education, Alan Rowehas provided us with a roadmap to understanding creativity. His examplesclearly show how we can enhance our lives and make the world abetter place in which to live. He has produced an important work that ishighly readable and extremely useful. He demonstrates how we can alllearn how to use our creative ability to assure human progress. This is abook that I would recommend to business executives, educators, organizationleaders and anyone interested in enhancing their own lives."
―Stephen BollenbachCEO, Hilton Corporation
